From Mashable: Smart Grid + Social Media?

A recent article on Mashable illuminates a growing niche that appears to be leveraging the tail end of the Web 2.0 movement. It weds the social side of the web with emerging smart grid technologies and products.  Mashable is known for their social media angle, so it makes sense for them to connect these dots — especially because many consider green tech and smart grid as the next “sexy” thing.  (Just ask the VCs.)

A match made in heaven?
It’s not immediately clear how these two fields intersect. Social media is driven by an online model (think Facebook, Twitter, LinkedIn), while smart grid is largely a “real-world” issue. A plethora of new companies (some very well-funded, too) are looking for this connection. It looks to me like these are traditional smart grid products with a social cherry on top.  Real-world products connected to an individual’s home that sends information to a larger social network for visibility, management, and even competition.
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