The Apple Effect
“But wait,” you say, “Steve Jobs never went to CES, so this year is no different.” You’re right, of course. But the net he cast always permeated the show. “What was Apple doing next?” “How did Apple’s products released last year affect what the rest of the world would do this year?” “How do other manufacturers fit into Apple’s eco system, or battle the juggernaut?”
This year, the Vegas show seemed different. Oddly so. Nobody was talking about Apple, but iPhones and iPads were being shown everywhere. Mostly used as generic touch screens that play host to apps that control or monitor one or more of your home appliances or electronic devices. Check your oven temperature from your phone. Adjust your stereo from your pocket. Get the status of your home security system. Steer you robotic vacuum cleaner. Whatever. Of course, Android and other tablet variants were also used as the remote control for your life. But the Apple fear factor seems to have subsided, even if their devices where ubiquitous. Dear Cupertino, welcome to the mainstream.
READ MORE >>