The GUI is where people meet your product, so it’s got to be great! Your product’s success depends on the first class design, ease of use and performance of its user interface. Whether you’re developing an automotive dash or a heart monitor, a thermostat or a washing machine display, you define your brand and redefine your market by delivering an attractive and intuitive GUI for your product.
Altia’s mission is to help manufacturers get great GUIs from the artist’s imagination to the lowest cost hardware in the shortest time. By providing powerful, professional-grade embedded GUI development tools, we help creative, customer-focused designers and software engineers worldwide to deploy game-changing user interfaces. Automotive, medical, industrial and consumer electronics companies rely on Altia’s best-in-class software and services to get their GUIs into production.
In 1991, four Hewlett-Packard embedded systems developers discovered a need for graphics tools to prototype instrumentation front panels. These engineers spun-off and founded Altia to develop products to meet this need.
Altia’s first customers were automotive, medical and test and measurement companies — including General Motors, Fluke and HP — who were interested in modeling early design concepts.
Altia offers a model-based GUI development tool chain to help companies get the best user interface from your artist’s imagination to the lowest cost hardware in the shortest amount of time.
Altia’s GUI editor, Altia Design, lets you draw objects from scratch and leverage assets – 2D and 3D artwork, video and more – to create cool, custom GUI models that can be shared early in development for feedback and fast updates. Once complete, Altia DeepScreen generates C code for your GUI model that is optimized to take full advantage of the on-chip resources of your selected processor.
Companies around the world — in automotive, medical, industrial and consumer electronics — are using Altia to get first class embedded GUIs into production.
A great GUI is no longer just a “nice-to-have” — it’s a critical component to product success.
Altia-generated code is driving some of the most innovative embedded GUIs around the world — in products ranging from sleek and sophisticated full TFT automotive instrument clusters to insulin pumps, treadmills, home appliances and beyond.
With a dedicated team of artists, engineers and UX experts, we’ve got the heart and know-how to deliver first rate products, services and support to companies of all kinds. Altia is committed to helping our customers deliver market-winning GUIs that strike the perfect balance of beauty, performance and cost.
Meet the people who are driving Altia’s GUI innovation efforts and leading our global staff of artists, engineers and user experience experts – Altia’s Executive Team.
Mike Juran is the CEO and co-founder of Altia. He sets the vision and is involved in key strategic decisions driving the company’s growth, market position and product development.
Since its founding, Mike worked with Altia’s key customers and partners and has a deep understanding of their business issues, technical challenges and opportunities. He was involved in the development of some of Altia’s finest Human Machine Interfaces and embedded device GUIs for automotive instrument clusters, HUDs, audio and infotainment systems. In addition to his automotive experience, Mike’s history includes medical device products, consumer electronics, industrial equipment and many of the products that are on the front lines of the Internet of Things. Mike leads Altia’s business and development efforts from the company’s headquarters in Colorado Springs, Colorado.
Prior to co-founding Altia, Mike was a Member of Technical Staff at AT&T Bell Laboratories in Holmdel, New Jersey, then later at AT&T Microelectronics Europe in Munich, Germany. In both positions Mike contributed as a microprocessor and computer hardware designer, then as a product marketing manager. He continued his career as a software developer and user interface design expert for electronic design automation products at Hewlett Packard in Colorado.
Mike earned a B.S. in Electrical and Biomedical Engineering and an M.S. in Electrical and Computer Engineering from Carnegie Mellon University. He is a member of the Society of Automotive Engineers (SAE), the Human Factors and Ergonomics Society (HFES) and the Institute of Electrical and Electronics Engineers (IEEE). Mike has been awarded three U.S. patents related to graphics, user interface design and electronic design automation tool architecture: 5,164,911; 5,883,639; and 6,957,418.
VP of Engineering
Michael Hill is Altia’s VP of Engineering, managing Altia’s product development, engineering services and technical support teams. Michael leads Altia’s experienced, highly specialized team of embedded systems graphics developers, designers and software architects. Michael’s critical mission is to deliver targeted software to a wide and constantly changing landscape of microprocessor hardware. Quality is paramount to Altia’s customers and thus Michael’s teams are ASPICE driven and will continue driving upwards to the highest certification levels achievable.
Michael started his career as a software engineer writing C, C++ and Ada code for telecommunications, DoD and Aerospace projects while working at MCI, Hughes Aircraft and Lockheed Martin. He then moved into management positions and began leading rapidly growing teams toward high quality product releases. Following his work at Lockheed Martin, Michael spun-off and co-founded Systems Integration Software, an embedded system and performance test company. He also co-founded Xaware, an enterprise integration software company, and led engineering teams at Millennium Engineering.
Michael earned his B.S. in Geophysical Engineering from the Colorado School of Mines, where he developed his software engineering education as applied to broader engineering disciplines. He is a member of the Society of Automotive Engineers (SAE) and the Institute of Electrical and Electronics Engineers (IEEE).
VP of Finance
Jenny Laughlin leads the Finance and Accounting functions for Altia in her role as VP of Finance. She is passionate about well-designed process and execution and has worked with teams in large and small companies to re-engineer policies, procedures, systems and control environments. Jenny and her team continually strive to support Altia’s growth: managing cash flow and costs and improving the business support infrastructure.
Prior to joining Altia, Jenny served as CFO of an educational software provider and spent several years with a private equity company. She has held several roles at First Data Corporation, including a key role driving the accounting and reporting related to First Data’s $29 billion private equity LBO. Additionally, Jenny spent five years with First Data’s global technical accounting team, focusing on financial instruments, revenue recognition and software capitalization. She has also worked at Ernst & Young, managed a private client’s SEC reporting team and served as Controller of an early stage operation overseas where the business grew from $6 million in revenue to $30 million during her tenure.
Jenny has two B.S. degrees – one in Marketing from Colorado State University and another in Accounting from Metropolitan State University of Denver — and is a licensed CPA in the State of Colorado. She is a member of the American Institute of CPAs (AICPA), the Colorado Chapter of Financial Executives International (FEI) and serves on the Board of Directors for Denver’s Early Childhood Council.
VP of Engineering Services
As Vice President of Engineering Services, Lynwood Stanley is responsible for leading service delivery and expanding strategic service partnerships with Altia’s worldwide customer base. Leveraging his twenty years of demonstrated expertise delivering complex technology solutions to companies developing next generation embedded systems, Lynwood brings tremendous experience in hands-on research and development, software delivery excellence and global team project management.
Prior to joining Altia, Lynwood served as the Vice President and Executive Consultant / Delivery Lead for Automotive / IoT / Smart Embedded Systems Practice at Pillar Technology, where he led the team providing strategy, organizational transformation, development process transformation and software delivery for a North American OEM’s Autonomous Drive program. He served as Vice President of Global Solutions and Services Delivery for the Connected Vehicle Group at Wind River Systems (now part of Intel Corporation), where he steered the global Connected Vehicle Professional Solutions and Service business to deliver best-in-class solutions for Connected Vehicle, Advanced Driver Assist Systems, Autonomous Driving, Secure Over-The-Air Updates and In-Vehicle-Infotainment Platforms. Lynwood has also served as both the Director of Advanced Product Engineering and Senior Director of Connected Vehicle Services Integration and Operations for Sirius XM Radio. Additionally, he has held program management and technical leadership roles at LSI Corporation, Agere Systems, Optrex America and DTE Energy.
Lynwood has a Bachelor of Science in Electrical and Computer Engineering from the University of Michigan. He has completed extensive professional training in Focused Management and Certified Advantage Product and Sales Training. Lynwood is also a member of the Society of Automotive Engineers and IEEE.
VP of Marketing
Jason Williamson is Altia’s VP of Marketing and is responsible for marketing communications, partner relationships and market strategy. Altia’s software is closely tied to embedded hardware, so Jason’s relationship with leading silicon vendors is crucial.
Prior to taking on the marketing leadership role, Jason contributed to all areas of Altia’s success – including research and development, sales, technical support, consulting, training, testing and engineering project management. His unusually broad background positions Jason to genuinely and clearly communicate complex concepts and solutions to Altia’s customers – helping to satisfy the exploding market which is increasingly hungry for embedded display GUIs.
During Jason’s tenure as a software engineer, project manager and engineering leader, Jason worked with most of Altia’s key customers, including Hewlett Packard, Honda, General Motors, Chrysler, Denso, Delphi, Visteon, Caterpillar, Fiat, Lockheed Martin, NASA, Motorola, Stryker Corporation and Stanford University. He has been involved in creating many next-generation displays, including full-spectrum automotive entertainment systems, automotive instrument clusters, and prototypes of numerous consumer electronics and medical devices.
Jason graduated from the University of Louisville with a B.S. in Electrical Engineering, a B.S. in Engineering Math and Computer Science and an M.S. in Electrical Engineering. He is a member of the Society of Automotive Engineers (SAE) and the Association for Computing Machinery (ACM).
VP of Sales
As Vice President of Sales, Dennis Robinson leads Altia’s global sales and field applications engineering teams. He comes to Altia with vast experience and demonstrated sales leadership at technology companies from all over the world, particularly with companies in Altia’s key areas of interest including software and embedded applications, as well as automotive, medical, consumer electronics and IoT.
Before joining Altia, Dennis served as the Senior Vice President of Sales for Thundersoft. He made impressive contributions to the company’s growth – including securing North America’s largest IoT OEM. At HARMAN Connected Services Dennis held two titles including Senior Director of Sales, Consumer Electronics and Vice President of Automotive Sales Americas. Dennis has gained further sales leadership and management experience at Bsquare, Intel/Wind River, Applied Data Systems and Motorola.
Dennis has a Bachelor’s degree in Physics from the University of California, Santa Cruz.
Meet the people who are driving Altia’s GUI innovation efforts worldwide –
Altia’s Regional Sales Directors.
Sales Director EMEA, Altia Europe GmbH
As Sales Director EMEA, Armin is actively involved in nurturing and expanding Altia’s customer base across Europe. With extensive expertise in Automotive applications, the Internet of Things, embedded software and the semiconductor business, Armin brings a wealth of knowledge about complex HMI projects as well as a keen understanding about delivering state-of-the-art embedded applications for production.
Before joining Altia, Armin held several sales-related positions across Europe. As Sales Director at mozaiq, he was instrumental in launching their IoT marketplace platform. At VoiceBox Technologies, Armin served as Director of Sales for Europe and then Vice President of Sales for North, Central and Eastern Europe where he grew their Conversational AI Platform business. Armin has also worked at Wind River in their Embedded Software Solutions division, at SPX Europe GmbH as a Sales Manager for their Diagnostics division and as a Technical Sales Engineer in various European regions at Texas Instruments.
Armin holds a Master’s degree in Electrical Engineering from the Technical University Munich.
As Sales Director at Altia, Bryan Layer serves North American companies developing deeply embedded GUIs for applications including medical, industrial, home appliance, consumer, fitness and the IoT. With over thirty years of success in high technology sales and software sales management – including expertise with embedded software development along with test and verification products and services – Bryan is perfectly suited to deliver the highest quality sales support and account coordination with Altia’s growing client base.
Before joining Altia, Bryan served as the Director of Enterprise IoT Solutions Sales for the eastern United States at Bsquare Corporation, where he was responsible for nurturing customer relationships and new business development. There Bryan worked with companies including Coca-Cola, Motorola Solutions (now Zebra Technologies), Honeywell Sensors and Productivity Solutions, Harris Communications, Ford Motor Company, Volvo Group Truck, FCA, Industrial Scientific Corporation and others. Bryan served as Senior Business Development Manager at LHP Software, LLC, where he had direct sales responsibility for the United States, including strategic accounts like Beckman Coulter, Hill-Rom, GE Appliance and Industrial, Magna E-Car, Faurecia Emission Control Technologies, Lexmark, CNH, Oshkosh Truck, Kohler Power Systems and more. Bryan has also held sales leadership and account management roles at S2 Technologies, Parasoft Corporation, DRS Signal Technologies, Wind River Systems and Pioneer-Standard Electronics.
Bryan has a Bachelor of Science in Computer Technology with a Minor in Computer Science from Indiana State University.
Managing Director APAC, Altia Japan KK
Since joining Altia in 2011, Makoto Okubo has worked directly with an impressive list of embedded device manufacturers, Tier 1 suppliers and engineering services companies who are developing and deploying market-winning HMIs for production. He works tirelessly to create and expand relationships with silicon companies and embedded tool providers. In addition to serving the needs of Altia customers across Asia and the Pacific Rim, Makoto collaborates with Altia’s distribution network in China, Japan and Korea to help companies in automotive, medical, consumer and industrial get first class user interfaces onto the lowest cost hardware in the shortest time.
Makoto has a wealth of sales direction and management experience with companies including Kana Software and SumTotal Systems, where he provided strategic software solutions to companies of all sizes.
Makoto earned a Bachelor’s degree in Economics from Musashi University in Tokyo, Japan.
Executive Director of Sales
Mark Taylor, Executive Director of Sales, is dedicated to the success of our comprehensive list of North American automotive OEM and Tier 1 suppliers, as well as key non-automotive clients, through the planning, procurement and execution of Altia HMI software development and code generation software and services. Based in the suburbs of Detroit, Mark is perfectly situated to engage directly with companies who are developing and deploying embedded user interfaces for production. Mark collaborates not only with Altia’s engineering and services teams but also Altia’s key silicon partners to deliver low cost and industry-leading HMI solutions to its customers. He has helped a vast array of teams get their embedded displays to production – with products ranging from instrument clusters, HUDs, infotainment systems and driver displays to home appliances, thermostats, medical devices and more.
Before joining Altia in 2009, Mark held key positions in executive leadership, sales, project management and product delivery at companies including General Motors, Citation Global Manufacturing Solutions, Indicon Corporation and EPLAN Software and Services. This strength of experience makes Mark perfectly suited to support complex HMI development programs like those in automotive, from concept to successful production.
Mark earned a Bachelor of Science in Electrical Engineering from the University of Michigan.
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Our passion is embedded GUIs.
Let’s build beautiful GUIs together.
Altia has a passion for GUIs — and that passion drives all we do.
We’re committed to delivering best-in-class user interface development software and outstanding engineering services for our customer and embedded ecosystem partners.
Let us help you achieve your GUI goals. Connect with us today.