Parrish and his HMI team at Ford guide the design and development of the Interior Design and Interactive Experiences for all Ford and Lincoln vehicles. Prior to joining Ford, Parrish held the position of Global Director of Design Strategy and Research at Motorola Mobility, as well as Global Design Advisor to Samsung. He also co-founded and operated the industry’s first user experience firm, HannaHodge. His experiential focus spanned diverse digital topics including navigation, information structure, as well as domains including messaging, music, multimedia, productivity, social media, contextual awareness, browsing, web services and more.

Parrish has a Masters of Design from the University of Cincinnati, a bachelor’s of Industrial Design from Auburn University and a handful of patents and industry awards. He also enjoys the vitality of teaching and lecturing at Design and Business schools throughout the world.

As the User Experience Director at Altia, Inc., Steve Tengler oversees the global team of engineers and designers in their application of Altia's User Interface Engineering software. Steve is a proven expert in the field of Human-Machine Interface design and deployment with over 20 years of experience on some of the country's top automotive teams.

Before joining Altia, Steve managed the global HMI development team at OnStar – GM's award-winning driver assistance system. His team pioneered innovative services like OnStar eNav and Injury Severity Predictor. In the past two decades, Steve has also put his expertise to work at Nissan, Ford, and Visteon.

Steve is a member of the Usability Professionals’ Association (UPA) and participates within the Human Factors and Safety Subcommittee within the Society of Automotive Engineers (SAE). To date, over 90 patent applications feature his work. Steve has a Masters in Industrial Engineering focusing on Human Factors and Ergonomics from the University of Michigan.  Steve has also been appointed Adjunct Faculty of User Experience at Wayne State University.

Dave has made his career designing products to fit people. He has designed user interfaces for hand-helds and kiosks and web sites and production machines, and has conducted evaluations in the lab, on the web, in the field, in cars, and in the homes of consumers. Dave has held usability consulting, sales, and management positions in both company product development and in consulting groups. He has led corporate initiatives to standardize user interfaces, improve usability, and achieve Section 508 compliance. He has also focused on dramatically improving usability and conversion rates on Business-to-Consumer websites and on achieving usable and useful IT software.

Dave has a Masters degree in Human Factors Psychology from Rensselaer Polytechnic Institute.

Dave has written papers and given presentations, tutorials, and consultations on usability, web site design, product design, and home product testing. He is a chapter author of "Design by People for People: Essays in Usability".

Dave is a member of HFES, ACM SIG-CHI, and a former board member of UPA, and is a founder and officer of the Michigan UPA and the Michigan CHI. Dave is also the founder of the Internet User Experience conference which has been held in Michigan for seven consecutive years and counting.

Dr. Terence Andre is a Principal Consultant and the Managing Director in Denver/Colorado Springs region for Tier1 Performance Solutions. He is an expert in human-computer interaction (HCI) with over 20 years experience optimizing human and system performance through the use of systems engineering and human factors design principles. Prior to joining Tier 1, Dr. Andre was an Associate Professor at the United States Air Force Academy where he taught courses in human factors, system design, HCI, and engineering psychology. He retired as a Lieutenant Colonel in the Air Force where he had assignments in systems acquisition, test and evaluation, research and development, and academics. He served as the Branch Chief at the Warfighter Training Research Division (AFRL) in Mesa, AZ where he led the Distributed Mission Training program and was selected as AFRL’s leader of the year award.

Dr. Andre holds a Ph.D. in Industrial and Systems Engineering from Virginia Tech, a M.S. in Industrial Engineering from Cal Poly, and a B.S. in Behavioral Sciences from the United States Air Force Academy. He is a member of the Human Factors and Ergonomics Society and on the editorial board of Military Psychology.

Scott Scheff is a Principal Human Factors Engineer at HF Designworks, Inc. in Boulder, Colorado. Mr. Scheff holds an MA in Human Factors and Applied Experimental Psychology from California State University Northridge. Areas of interest include user interface design, user experience, ergonomics, human computer interaction, and system safety.

Mr. Scheff utilizes his multidisciplinary experience to design, test, and develop user interfaces for software and hardware applications ranging from military systems to consumer mobile devices. Mr. Scheff is currently involved in a variety of projects including the identification of critical factors and times for Soldier vulnerabilities during combat, operator control and maintenance of unmanned air and ground assets, hardware and software interface development, body-borne computers, and usability and focus group testing for consumer products.