We’ve all done it at some point. Someone you know – a friend, relative, co-worker, whoever – buys the latest and greatest something or other and you absolutely have to have it as well. That something might be a car, a laptop, a phone or one of dozens of other possibilities. How much it costs and whether or not it’s really needed are practical issues that are often ignored in favor of the perceived need to have that latest and greatest whatever. Will that same kind of mindset apply to wearable tech? Will smart watches and smart glasses cement a place within mainstream society — or will they remain primarily within their niche markets?
Very few people remember a ring that could be worn which provided one’s pulse at the touch of a button, and you certainly don’t see anyone wearing one these days. Bluetooth headsets were, at one point, almost ubiquitous. Although they are still in use, they’re becoming increasingly rare. Why is that? The answer is more complicated than it at first appears and depends on several factors.
Factors to Consider
Marketing is the first factor. Technology evolves almost faster than marketing companies can keep up with it. Marketing is what places current tech in front of consumers. Today and tomorrow’s tech is what gets the marketing investment, not yesterday’s cool stuff. If a tech product hasn’t made a place for itself by the time its marketing campaign runs dry, it will likely fall by the wayside and be forgotten or replaced. (more…)