–Steve Tengler is Altia’s User Experience Director. This post is part of a series where he reviews Google’s new social network, “Google Plus”. This is part one of the series.–
My wife is an avid reader — with a capital “A”. I, on the other hand, love an engaging movie. Ironically the most recent one I’ve seen is “The Social Network” (2010). In case you’ve lived in a cave the last year, the film provided some insight into the founding of Facebook and, in essence, made Mark Zuckerberg (CEO and founder) look brilliant, thieving and semi-heartless. But if you delve one level deeper than the personal attacks, you will find some lessons in that film, which would have been valuable for Google as they launched their newest competitor in the genre of social networking: “Google+.” Some of these lessons were heeded; some were not.
If you’ve read any of the techie blogs, most investigators think Google+ is the best thing since the iPad, but I’m not sure five years from now it’ll be anywhere beyond Buzz and Wave (Google’s two previous forays into the Land of Online Chatter) because of some of those missed cinematic lessons.
Make It User-Friendly Rather Than Sexy
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