Mike Juran is CEO of Altia.
Displays are front and center in every product and technology. The display companies are here in force with thousands of offerings of all shapes, sizes and price ranges.
It has been really interesting to see the large number of product companies in Europe that sell products by the thousands, not millions. Think products like microscopes, CO2 meters, vending machines, parking cashiers, etc. Their emphasis today is doing a product refresh with only a new HMI.
The next two years will be critical for these companies as they determine their software and microprocessor strategies that will carry them for the next 10 years. Their total sales might equal or better the big guys’ (auto, white goods, handsets), but the strategy to support them is different.
There is a lot of glass out there that needs GUIs – fast.