QUESTION: Are you familiar with Apple’s HIG (Human Interface Guidelines) nd how does it fit into the UI/UX Debate
STEVE: I have led a team that created a mobile application for an automotive OEM, and we had to work within Apple’s guidelines. In creating those guidelines, they have created an “expected interaction” within which users begin to thread together functionality between various designs (e.g. swipe, touch and hold) … all of which may be created by different companies in different regions of the word. In essence, they have defined a user experience based upon the structured flexibility of their product; one, in fact, that has been mirrored by multiple other products, both associated and disassociated.
I didn’t mention this within the Webinar, but Apple applies the UX mentality to their store, their product packaging, etc. They ABSOLUTELY understand the experience is not limited to the screen.