*** On June 28th, our User Experience Director, Steve Tengler, presented a webinar entitled “User Experience vs. User Interface”. This post features a question asked by an attendee.
QUESTION: How do I recruit participants “in the wild”? What sorts of freebies or incentives should I offer?
STEVE: Good that you already recognize that you need freebies or incentives. Pavlov was right: we strongly like intrinsic motivation and you need to reward your participants for showing up. I would recommend professional usability clinics. First, they’re going to know the going rate, which depends on the persona or demographic.
Are you looking for a soccer mom or an executive. Whether you’re doing a drive-along or going into an emergency room, that’s a different price. I definitely recommend a professional clinic. They’ll be able to provide the persona you want, not just your cousin’s wife. They’ll be able to provide that clean look. They’re outside the forest, they’re not in the forest, like you.