Ford Motor Co. is the latest automaker to open a research lab in Silicon Valley, where it hopes to scout out new technology and keep ahead of trends. Auto makers have shown a penchant towards technology, especially following the big launches at January’s Detroit Auto Show. Many new models featured embedded touchscreen systems with slick user experiences.
Ford plans to open the lab near Stanford University in Palo Alto, Calif., in the first few months of this year. It will employ around 15 people, including some recruited locally and others who will rotate in from Ford’s headquarters in Dearborn.