GUI and UI design can be tricky business. Both must perform any number of complex functions, all while maintaining an attractive aesthetic that complements a product or application’s overall design. Successful designers understand the importance of striking the fine balance between form and function in GUI design.
The Importance of Branding User Experience
Brand consistency is a crucial component of user experience, whether online or offline. It’s so vital, in fact, that the branding stage should be one of the first steps in creating any UI. Developing an accurate understanding of a company’s end users, business goals and overall vision should largely shape UI design, ensuring that any time a user interacts with a UI, the design clearly reflects the company’s brand, ultimately contributing to increased user loyalty and satisfaction. Continue reading “GUI and UI Design: Balancing Form and Function”