An obvious but vital consideration, language barriers impact communication and reading comprehension, frustration levels, and product adoption. Depending on the target audience, it may be essential to provide content in other languages, or at least, some contextual translation tools.
These tools may include mouse over pop-ups, or more extensive online translation solutions. A native language speaker should test and quality check all translated content for accuracy, proper syntax and appropriateness.
Some UI designers may assume levels of user sophistication based on prior experience from a majority culture. If the background experience of the product audience is limited, a resulting naiveté and lack of understanding may affect their use of the product. (more…)