–Steve Tengler, Altia’s User Experience Director, just finished attending and presenting at the 2011 Internet User Experience Conference in Ann Arbor, MI. His initial reactions here.–
Dichotomy. What I found fascinating this week at the 7th annual Internet User Experience (IUE) Conference in Ann Arbor, MI, was the dichotomy between this gathering and a conference I attended earlier this year not thirty miles away. At the unnamed conference I attended a session based around the X-factor of various products, but the questions and discussion quickly diverged to the UX-factor (or User Experience Factor). While the executives only mildly schooled in user interfaces opined about UX being the new battleground of competitive differentiation, journalists scribbled copious notes.
At IUE this week, there were no notepads, Dictaphones or cameras, but the same conclusion about UX’s influence on product excellence came forward, and the informed opinions shared data and conclusions. So … in case you’re a journalist or executive who missed it, here are the lessons I learned during the exchange:
1. “Uniqueness is not the same as innovation.” This quote summarized a few of the presentations very succinctly. In other words, you can create something completely different from others, but completely undesirable … and the only way to avoid that expensive fate is User-Centered Design.
READ ALL 10 >>