“So your title is ‘User Experience Director’, right?” He asked with a twinkle in his eye and a small smirk sneaking up in one corner –I knew this was somehow a loaded question.
“Yes,” I said with a knowing smile. “Why?”
“Well, according to Helge Fredheim’s article the other day, no one designs user experiences. They produce user interfaces – like Graphical User Interfaces or GUIs…NOT user experiences. Therefore, that either makes you a fake or an ignoramus.”
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