In “Automotive at the UX Roulette Wheel“, Steve draws an interesting and disturbing comparision between a couple of freewheeling gamblers he encountered at a recent trip to Vegas — freewheelers who lost big money — and two automotive companies from his past who lost even bigger money when they took a gamble on the User Experience of their product.
Comparing gamblers to auto execs? How does that work?
Company A put all of their UX money on Design Artists (or, in this case, “red”). Company B put their entire UX budget on “black” – or in the hands of the Usability Practitioners. In each case, both players walked away — with product failures and several million dollars down the drain.
So why is this gambling? Isn’t this just product development? What went wrong?
Read the article to get Steve Tengler’s answers to these questions along with his recommendation for how to play the UX game to win.