Archive for the ‘automotive’ category

Automotive Spins the Roulette Wheel…on UX?

October 29th, 2012

Steve Tengler shifts his focus from Hollywood (remember Cruise and Depp?) to the automotive industry in his most recent article on UXmag.com.

In “Automotive at the UX Roulette Wheel“, Steve draws an interesting and disturbing comparision between a couple of freewheeling gamblers he encountered at a recent trip to Vegas — freewheelers who lost big money — and two automotive companies from his past who lost even bigger money when they took a gamble on the User Experience of their product.

Comparing gamblers to auto execs? How does that work?

Company A put all of their UX money on Design Artists (or, in this case, “red”). Company B put their entire UX budget on “black” – or in the hands of the Usability Practitioners. In each case, both players walked away — with product failures and several million dollars down the drain.

So why is this gambling? Isn’t this just product development? What went wrong?

Read the article to get Steve Tengler’s answers to these questions along with his recommendation for how to play the UX game to win.

 

Announcing the 2012 GUI Design Contest Winner

June 29th, 2012

altia gui design contestThe 2012 GUI Design Contest has concluded. Great job to all the participants! Designs have been been submitted and reviewed by our esteemed panel of industry judges. We’re proud to announce this year’s winner:

Parvizsho A. from Purdue University – Calumet

His innovative design has earned him an internship with Altia, as well as a $2000 scholarship for the coming semester. Congratulations, Parvizsho!

 

Freescale and Altia Co-Present at FTF Americas 2012

June 19th, 2012

Freescale Technology Forum Americas 2012 is happening this week at the JW Marriott San Antonio Hill Country Resort & Spa in San Antonio, Texas. Altia is on the scene!

It was standing room only this afternoon at the FTF hands-on workshop, “Creating Awesome Graphics Applications Using Altia Design and the Qorivva MPC5645S”, which was co-presented by Freescale’s Hugo Osornio and Altia’s Senior HMI Developer, Brian Stewart.

Creating Awesome Graphics Applications Using Altia Design and the Qorivva MPC5645S

In the span of this two hour session, attendees learned how to create a cool HMI with Altia Design, generate code with Altia’s DeepScreen code generator and deploy their HMI onto the Freescale Qorivva MPC5645S.

Altia will also be on hand all week at the Technology Lab Booth 100 at Freescale’s Vybrid Automotive Solutions booth. If you’re at FTF, make sure to stop by the booth – or email info@altia.com to set up an appointment with us.

 

 

 

 

#DESIGNwest and the Chevy volt

March 30th, 2012

The new Chevy Volt made an appearance at the 2012 DESIGNwest conference in San Jose. It actually snuck up on me, it’s so quiet.

A couple other relevant articles include teardowns of the Chevy Volt at DESIGNwest 2012.

http://www.driveforinnovation.com/chevy-volt-teardown-design-west

http://www.designnews.com/document.asp?doc_id=240499

2012 HMI Report is now available from Telematics Update

March 14th, 2012

Telematics Update, the reference point for telematics, mobile and web industries and a cornerstone for communications within the automotive industry, has just released their 2012 Human Machine Interface Report: “Develop a Winning HMI Strategy for the Connected Car to Enhance User Experience and Create Product Differentiation”.

Altia’s User Experience Director, Steve Tengler, sat down with Andrew Tolve, Deputy Editor at Telematics Update, to talk about the difficulties that telematics suppliers and OEMs face when differentiating their brand in the HMI market. Click the link to hear what Steve has to say about balancing software development cycles with design to build a unique and successful HMI business model.

The HMI Report will address this topic and others related to HMI, including:

  • HMI Market Forecasts to 2016
  • Leading OEMs Do’s & Don’ts
  • Mitigating Driver Distraction
  • Regulatory Trends
  • HMI and Connected Car Technology Roadmap

Dave McNamara, former Advanced Infotainment Systems Manager at Ford and report author (with more than 30 years of experience in this field) collected data from an impressive collection of automotive OEMs and suppliers, including Ford, Honda, Volvo, Toyota, Panasonic, Delphi, OnStar, Altia and more to compile the latest information on HMI design, implementation, driver distraction, legislation and market trends. The report will also include detailed case studies from Apple, BMW, Audi, Lexus, Garmin and others.

For more information, visit the 2012 HMI Report Page from Telematics Update.

Webinar – Usability: Design for the Novice or the Expert?

March 6th, 2012

Webinar-novice-expert-usability-user-experience

 

 

 

 

 

 

Usability: Design for the Novice or the Expert?

Thursday, March 15th, 2012
1:00-1:30 EST

 

 

Building user interfaces that appropriately fit the needs of different audiences can be difficult. How do you present all the available functionality and depth and keep the design simple and intuitive at the same time? User experience professionals typically boil it down to one simple question — should I design for the Novice or the Expert?

Steve Tengler, Altia’s User Experience Director, will use research, best practices, and his 20+ years in the usability field to dig into this exact question during our upcoming 30 minute webinar. Register now to learn and share in a discussion about:

  • The uncentered design of today
  • Designing for the Novice
  • Key considerations about “for whom do you design?”
  • Building effective use cases

Whether you are a Novice or Expert to user interface development, we invite you to join us for this important event!

Design Webinar Q&A – MATLAB Stateflow Integration

February 22nd, 2012

*** On February 14th, one of our Senior HMI Developers, Brian Stewart, presented a training webinar entitled “Altia Design 101: Ready, Set, GUI!”. The webinar showed how to build user interface projects from start to finish. Brian also included a live demo of building an automotive user interface using our GUI tools. This post features a question asked by an attendee.

QUESTION: Is it possible to integrate the MATLAB Stateflow with Altia Design?

Brian: Yes! We have a demo to do just that with all the files you need. Just email info@altia.com for that demo. Make sure to tell us where you are from and that you saw the webinar.

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To watch a recorded video of the webinar, shoot us an email to info@altia.com so we can send you a download link. To attend future webinars, check our blog regularly for updates:www.altia.com/blog 

Design Webinar Q&A – Versions of Altia Software

February 22nd, 2012

*** On February 14th, one of our Senior HMI Developers, Brian Stewart, presented a training webinar entitled “Altia Design 101: Ready, Set, GUI!”. The webinar showed how to build user interface projects from start to finish. Brian also included a live demo of building an automotive user interface using our GUI tools. This post features a question asked by an attendee.

QUESTION: What version of Altia Design are you using to build the GUI? What is the latest version of the Altia Design UI tools?

Brian: This is Altia Design 10.1 which came out in December of 2011. Altia Design 10 included tons of new features like vectors, blur, classing, and the ever-powerful navigator. Here’s a link to read about the newest features: Altia Design 10.1 

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To watch a recorded video of the webinar, shoot us an email to info@altia.com so we can send you a download link. To attend future webinars, check our blog regularly for updates: www.altia.com/blog 

Cool Automotive Interfaces showcased in USA Today

February 16th, 2012
user-interface-altia-ui-ux-dodge-dart

2013 Dodge Dart

The front page of the Money Section in today’s issue of USA TODAY featured an article highlighting the growing virtual cluster world for automotive OEMs. The article entitled “Cars’ instrument panels become more like video games” mentions several projects that feature Altia products. Great to see our handy work in action. To read the article, click here. And to find out exactly which of the cars mentioned feature UIs from Altia, email us.

 

 

 

Altia’s User Experience Director published on Mashable

February 9th, 2012

Mashable featured an article written by our very own Steve Tengler. The article is a great overview about the challenges and opportunities for automotive companies as they push for connected vehicles. Great job, Steve!

Click here to read the article.