Take a look around the hallowed halls of technology today — and you’ll quickly understand that The Cloud is the place to be.
But is this true for those of us who are planning, creating and implementing automotive user experiences?
“Some companies—especially those in the automotive industry—are driving off the cliff because that’s what all of the other lemmings are doing, but they should pause to understand the implications to the consumer and the corporation before going that route.”
The cloud offers a number of distinct advantages — power, capability to update and tailor individual system UX to the user, opportunity to improve quality of the system UX, etc. But a cloud-less system has distinct advantages, too. Cost, security and speed are just a few.
In his new article, “The Cloud is Hazy for Automotive UX“, Steve Tengler brings the advantages and disadvantages of the cloud to light – and offers a beacon for automotive companies to find their way out of the haze.