… “Here are the three companies that are great examples of designing for user experience.”
The second company to consider is Apple. They might be the weakest of the three examples only because they are unable to completely maintain ongoing control of the user experience. They provide you an iPhone – which is a unique Point of Sale experience tailored toward the quintessential ‘Apple experience.’ Once you leave the Apple store though, you’re on your own. If you decide to walk through Death Valley in the dark, so be it.
READ MORE >